How to Take Full Advantage of Online Presence for Your Business?

Picture of Dyachenko Anastasia
Dyachenko Anastasia
CEO at Cadabra Studio. UX expert and business consultant

Cadabra Studio can’t let you lose out on the opportunity to increase your customer base and get the word out about your business. Here we will teach you how to optimize your web presence.

Online Presence and Its Purpose 

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Concept Design by Cadabra Studio

Online presence means any online space, where your business can be searched for and found. By online space, we mean the following: profiles at various social networks, professional directory catalogs, company website, blog, guest posts, branded emails, landing pages, ads at online shops. Online presence itself has a great impact on customer decisions concerning cooperation with a specific business. 

The ultimate purpose of the online presence is getting new clients. It reinforces your brand/product/services directly to your target market. If you missed the reasons what the advantages of online presence are, you likely have not spoken to your customer base. Today, customers want a quick and easy digital experience… But let’s start from the very beginning.

What Are the Main Benefits of Online Presence?

A positive online presence impacts business in many ways. Entrepreneurs with a resilient digital footprint tend to experience high search engine rankings, client acquisition through online reviews, and increased traffic. And that’s just the beginning. Let’s have a look at the other benefits. 

Promotion of Your Business Services

Put all of your information in one place — this is the best way to let people know about your company and it’s services. Internet users prefer to search and read about the services offered before calling for more information.

Relevant information provides prospective clients with quick access to your services. Include your office address, phone number and social network accounts on your page and give online visitors the information they need in an appropriate and streamlined way.

Introducing Your Brand

Familiarizing readers with your business brand (if there isn’t, do it immediately). People are always eager to know more information on who offers particular services and what the quality is. Devoting a portion of your website to talking about your brand, its history, recognition, and achievements is the best way of introduction.

One of the greatest benefits of the Internet is the speed of brand recognition. Once you make a solid brand intro, your target audience will stop by your website regularly.  

24/7 Service

Your online presence is basically your shop window that is open 24/7 making people draw in constantly. To get more profit, use chatbots that will process messages day and night. Remember, a decent online presence will continue to work, even when you are sleeping. 

Cheap and Effective Marketing Tool

Your social media platforms and your website are the most effective marketing tools. The most time-consuming is design, however, it is a key to attract people. This is the most obvious advantage but almost nobody uses it right.

Social media platforms are one of the cheapest methods to get in front of a very large audience, we are talking to. Millions of people are online every day searching for particular items. So, why don’t you get your piece of this huge pie? 

Checklist on How to Get Advantages Fully 

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Concept Design by Cadabra Studio

Make a strategy for improving your online presence.

  1. Decide what you can tell your users/customers. Think about the message you want to promote — it should align with the content you present online.

  2. Make social networks consonant with your brand. Moreover, personalize it, make it closer to people. For instance, show your company’s or employees’ life on social media, make short quizzes, challenges, tweets, etc.

  3. Create channels on YouTube, Instagram, and Telegram with practical information related to your business sphere and brand. Use attractive photos and graphics, share consistent video content.

  4. Focus on branding. It grants leading marketing positions, effective product messages, and advertising. Branding is the core of increasing your online presence. 

How to Improve Your Online Presence?

As the UI/UX design studio, we would like to give you some pieces of marketing advice to boost your online presence. 

  1. Make everything in your brand style. If you don’t have any identity or style, it is essential to create branding and a logo. The company’s identity helps to create a single visual image of your business, services, products, etc. What is more, branding will set your business apart from others. Customers will definitely remember you.

  2. Use all possible channels to share your message with the customers. Besides, try to find new customers using paid advertising and video presentations. The power of motion design can’t be overestimated — it can entertain the user with funny loaders and animated layout, help customers to navigate through the site, etc.

  3. Constantly analyze the results of your online presence. Keep in mind, the easier people may find you on the Internet, the more likely you are to win when they’re searching for the service you offer.

  4. Update your website regularly. Try to provide your website visitors with eye-catching information to make them stay longer. It will boost the site traffic and impact on the familiarity with your business brand/logo.

  5. Сonsider usability and make sure your website is mobile-friendly. It will enliven the ease-of-use and site navigation. 

Having these vital components can help your business be found by your target audience, anywhere and at any given time. In a short period of time, you’ll take full advantage of an online presence. 


So, if you’re looking for ways to grow your business and acquire new clients, then online presence is what you need. The importance of online presence for your business is simple — it not only increases your chances of being found on the Internet but also offers you an opportunity to promote yourself effectively.

Web presence gives your business a much-required boost. Even those who intentionally stay quiet on social media can’t avoid having a digital footprint. An impressive online presence directly increases revenue.

Cadabra Studio strongly believes in the power of online presence for any business. Once you read this article and decide to let the Internet help your business, we are ready to build an exclusive website with an outstanding design, brand your business/product/services and consult about profitable Internet promotion. Сontact us, let’s take the advantages of online presence together. 

Frequently Asked Questions

The cost of medical app development depends on several factors like your needs, set of features, technology stack, and so on. Though our business analytics make sure to not spend an unnecessary penny.

To make a mobile app screen, you need to create a user flow diagram for each screen, draw wireframes, select design templates, and colors, create layouts, and create an animated prototype.

We usually take our clients through the following steps:

  1. Planning and Research; 
  2. Prototyping;
  3. Design;
  4. Development;
  5. Testing;
  6. Release;
  7. Maintenance.

You will participate in every stage of the development process and get regular updates.

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