Aesthetics and functional intuitive design;
Easy-to-use content management system;
Increased conversion rate to close deals faster;
Increased visit time to the site;
Our client, an insurance agency, needed a modern, responsive website that included customer-friendly features
In addition to an updated site, the company wanted to keep and improve upon its old site’s user resources.
They also required insurance content development for their various personal and commercial insurance lines.
Shield Insurance is an insurance company specializes in different policies, but their main focus is home insurance.
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Our client expected a frustration-free, easy-to-use website, so we ensured the development of responsive design, coupled with a focus on functionality. It made the insurance website accessible anywhere. We’ve optimized the website to enhance user-friendliness across all devices, empowering our client’s insurance business to satisfy current and potential customers.
Brand Character Creation
In order to hook the visitors of our client’s site even more, we proposed to develop a branded character that would accompany the user on each page and suggest the next steps.
The character attained the desired marketing goals of increased brand awareness, emotional connection with the target audience, elevated brand value, recall factor, brand affinity, easy recognition of the brand and its offerings and the loyalty from the consumers.
Project technology stack
The Insurance industry is known for complex processes explained by the high level of responsibility.