We tend to check the best examples on the trendsetting platforms like Awwwards, Behance, or Muzli. What we see there are broken grid layouts, extravagant typefaces, and no sign of clickable buttons. We got a feeling that our website has to look exactly the same. And we modify it until it looks better, sharper, cooler — anything to try to tell people, “Hey, this is who we are,” or, “Look! We’ve changed.”
What we really get is a clone of other websites which makes users feel they got to a blank page with the fainting shades of grey. What about being useful, solving users’ problems, and earning with the help of your website?
While creating a stylish UI, think about how you can avoid common website mistakes. There are certain rules you should follow. So, what makes a bad website design?
Web Design Mistakes
No Responsive Design
Responsive design is the most important website feature. Yes, the optimization might be expensive and time-consuming. But, if you ignore responsive design, many customers won’t be happy to use a website that’s not optimized for mobile. Mobile-responsiveness provides users with a great mobile experience. Pay special attention to it. Otherwise, you will be missing out on a significant amount of traffic and conversions.
How to avoid. Make your site serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device.
Haven’t figured out what we’re talking about? Contact us and our Business Development Manager will gladly explain all the technicalities.
Haphazardly arranged websites are akin to puzzle — you need some time to put all the pieces together. But visitors won’t do it; they need a well-structured layout that enhances them to find quickly what they need.
How to avoid. To make a good layout choose one theme, one logo, and one typeface. Stay with them across all other aspects of your site, making it look user-friendly.
Lopsided Calls to Action
Missing or overusing Call to Action is probably one of the biggest website mistakes. A CTA should be simple and succinct, so the visitors won’t get confused. However, too many CTA buttons can worsen your relationship with users.
How to avoid. The best website user experience should tell a customer what to do, where to go, and how to feel. Clear CTAs nudge your visitors in the direction of the next step — to purchase, to lead, or to subscribe.
It’s a pretty common website design mistake for many businesses. If your business is mature, before your website might have started with simple landing pages and a couple of fancy banners; if you avoid website redesign, it could turn into a messy combination of different windows. So, your conversion rate can suffer greatly. Good design enhances users to buy or book anything just in 2 clicks.
How to avoid. Start sorting your priorities. Use smart, simple, and logical design. Don’t give any opportunities to include your website to the top of the worst website designs.
Typography and Content Mistakes
Despite their desired presence cursive fonts, hand-drawn scripts, and symbols can’t be used in website typography. Unclear fonts are difficult to read, so they decrease cognitive fluency. Here we mean the ease of website use for the visitor. You want your visitors to look through the website and purchase your services, rather than taking apart curls and serifs in curly letters. Don’t you?
How to avoid. While choosing the font, ask yourself: “Is it easy for visitors to understand what they’re looking at?” Don’t make simple things too complicated. Mostly, people prefer content that’s readable and easy to think about.
Too Many Fonts
That’s another website visual design mistake. If your website has more than 3 different fonts, you make the users cry, so to speak. Too many fonts on the screen make your website look chaotic and unprofessional. Eventually, users may get confused with it and leave your website, forgetting the original purpose of the visit.
How to avoid. The ideal number of fonts is 1-2: one is for main headings, another is for sub-headings and body text.
Long Paragraphs on the Website Pages
Such web design mistakes as long paragraphs can clutter the visual design. Let’s be honest, nobody likes reading long posts or product descriptions.
How to avoid. If you have long-form website content, create a clean, spacious design. It divides the content into readable chunks. Also, add ample white space and images for proper flow. Just be laconic and clear.
The Text Isn’t Scannable
Website visitors can read only 28% of the whole text during an average visit. One of the common website mistakes is that the text isn’t scannable. Ask yourself a simple question: how easy is it for someone to find what you want them to present? If it takes more than two clicks for the customer to find some information, your content isn’t scannable.
How to avoid. The features of the scannable content are the following:
Short paragraphs (up to 5 sentences);
Bold and highlighted formatting;
Numbered lists and bullet points.
Include the listed features to the website content and far more likely your visitors will like it.
The website you create has to focus not on your business, but on any kind of solutions you offer to your customers. If the content ignores visitors’ desires, goals, fears, and frustrations, it is a website mistake.
How to avoid. Change the focus, and this common error on a website will disappear. Write about the product efficiency and the problems it solves. Therefore, you increase visitors’ credibility.
Wrong Use of Whitespace
A lack of whitespace is a common website mistake. Instead of an easy-to-read piece of Internet content, some websites present the walls of text akin to an English class essay. When there isn’t enough whitespace, content is overwhelming for visitors to read.
How to avoid. Make a scheme of white spaces, add relevant images. Break up the content with bullet points, and headings to increase the overall website readability.
A Website Without SSL Certificate
SSL Certificate (Secure Sockets Layer) created an encrypted communication between a web browser and a web server. Not having the SSL Certificate is a website technical issue that will cost you consumer trust and potential hack.
How to avoid. In order to protect your website and customers’ data, you should always have an SSL Certificate and use HTTPS. It makes your website as safe and secure as possible.
The website is too slow
Everyone wants to find their information fast. And the slow loading of the page can kill your website, despite good visuals and design. Moreover, Google can penalize such a website in the rankings for this, so nobody will find you. Large images or animation are the most common reasons for slow loading.
How to avoid. Firstly, we recommend you to cut the file sizes down using file-crunching aids. Secondly, it would be great if you invest in a CMS system that automatically resizes images. Or you can involve the website developer to find ways to improve the page load time. Do something with it. Don’t hold people in front of the homepage!
A Failure in Optimizing SEO
In the context of SEO optimization, a failure means that your customers won’t get to your site at all. Many problems with online websites are caused by the wrong SEO strategy.
How to avoid. Start doing SEO straight from the time you created your website. Include keywords and internal links to website content. Update frequently your website through new blog posts, advertisements to boost your SEO score.
Avoid Mistakes of Badly Designed Websites
In case you scrolled down the listed common website problems and solutions, and are just joining us now we recommend to include the following features to your website:
Strong CTAs (Call To Action) drive users down a path;
Install Google Analytics to measure website analytics;
Create a clear messaging with the right focus;
Optimize page load times to keep visitors in touch with you;
Ensure your website has a tested mobile-friendly experience.
Don’t worry, if you have any of the listed website problems. We can make in-depth expertise of your website and offer solutions that will generate loads of customers for your business. Drop us a line and you’ll get the most dedicated and creative partner.