Business | 9 min read
Why You Shouldn't Use Website Builders
Many perceive website builders as a shortcut to a successful website without spending much money and effort on its development. Well, things are not that simple.
Why Not Use Website Builders?
If you are concerned about creating the website for your business, you are probably chased by the ads of such services like Wix, GoDaddy, Squarespace, Weebly and so on. They paint the perspective of building an amazing website for any needs and present your business the way it will be loved by users. Such bright promises and so huge economy that you are almost ready to try it out and create the website by hand.
But if there is still a grain of doubt - let’s judge it over again.
If we remember about websites we love and try to think of reasons for that feeling, we discover that the successful website is a really complicated thing consist of many details. Many of them are unattainable as long as you rely on a website builder - there are technical and efficiency issues as well as issues connected with website ownership.
Disadvantages of Using Website Builders.
In terms of technology, the main fault of website builders is the use of Flash - software that helps to create a website, but the result is a total disaster for any search engine. The thing is, most of the engines, including Google, are not able to read it, so search bots will ghost it. Worse still, Flash is out of fashion and really slow, hence, it’s not the best technology for your website.
The other outdated feature of builders website is unflexibility - they won’t adapt to any screen size. Nowadays there is a great range of devices on offer - tablets and smartphones of any size depending on brand and latest trends. It is natural if the website is responsive to screen parameteres. Unfortunately, DIY websites do not support such a feature.
SEO Issues: Invisibility.
One of the most painful technological issues is, surprisingly, builder website simplicity. It seems to be an advantage if you are not into the design, but actually, it is a problem. Most of DIY websites consist only of one page.
That’s awful for providing your online presence since the website won’t be structured. Users won’t eternally scroll the single page in search of the necessary information and at some point, they will bounce. Technically, it means there is one more reason your website won’t be found by search engines.
Generally, bad SEO is the main issue that you will face in terms of DIY website effectiveness. SEO stands for Search Engine Optimization - is the practice of increasing both quantity and quality of traffic a website gets through the search engine inquiries.
Website code structure considered as well as the content of pages. Website builders do not provide an elaborated code of a website that could be caught by a search engine. Actually, you can’t control the code at all, so there won’t be any structured data for search engine. Also, you aren’t able to add content to the site, but the basic rule is online presence must be growing so as to improve SEO. Thus, website builders are not friendly to your business website promotion.
No Chances to Stand out from Competitors.
The other case to mention is uniqueness. Well, when you think of the website, what is your vision? I bet you see it awesome and outstanding, no matter what actually will be there. The website builder has a surprise for you - there won’t be anything “wow!” on the website.
The thing is, there is a limited number of templates for thousands of users - you don’t have much of chance to stand out of that crowd. There is no opportunity to add many customized elements, so such websites are usually as like as two peas. It results in a devaluation of your business.
Every visitor sees that you spend nothing on the website development - what are the reasons to trust you then. Website is an instrument to build website awareness and increase customers loyalty and investments worth it.
Ineffectiveness, Uncontrollability, and Other Issues.
Having considered the above, we should admit that the website builder is not the best solution even in terms of finance. Initially, you save some money using it, then you lose money because of website ineffectiveness.
If you plan to use the website as a business instrument you have to evaluate possible shortfall in income - and it is comparable to investments into the development of a solid website. Funny fact - you even won’t be able to evaluate how ineffective the website is since analytics is not available on DIY website. To evolve the website you have to gather information on the visitors of the website and their activity, otherways you won’t improve it.
You are not empowered with full control over your website. In fact, technically, it is not your website. All the contents and the website itself is the builder’s property, and you are stuck here. You can’t change anything and the moment you decide to change hosting you’ll have to start from scratch.
You don’t even get the actual domain name - the domain is builder’s name, such as companyname.wix.com. Such a URL will emphasize that you’ve used a builder and make you a part of that crowd. The unique website name is a part of your business identity, so why should you lose it?
You losing control over the website also reflects in ads on your website pages you didn’t suppose to see. Since it is not your website in full, the builder has the right to stuff it with the advertisements and you are helpless to stop it.
Considering That All.
What's the real profit of getting that promising shiny DIY website? We believe that it doesn't really worth it to risk customers loyalty and your business reputation on behalf of the doubtful economy.
It is a sensible decision to invest once in building a solid website that will become part of your business identity for a long time and will serve you as a perfect business instrument. Team of designers and developers will help you to build it as efficiently as possible and turn your vision into reality.