Project Tips | 12 min read
How to Attract Users to Your Digital Product: Website or Mobile App
You have created a digital product and you are really anxious to get clients to start using it. Your digital product can be a great marketing tool itself — but only if your potential customers can find it.
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Obviously, you know how essential it is to have a thorough plan of actions to promote your website or mobile app. However, you might have questions when the time comes to decide upon the best strategies.
The success of any strategy depends on how it’s implemented and carried out, the target audience, and, of course, the type of product.
To better understand which strategies can be applied to your business, check out how you can attract more clients.
9 Ways to Reach the First Audience for Your Mobile App or Website
1. Create a Landing Page
No matter what product you develop, there must be a strong online presence. A landing page is a great opportunity to tell you about the product and get feedback from the users.
By placing a pre-order form, even before the product is released, you can collect statistics on how many users would like to buy your product. By placing a link to the app in the App Store or Google Play, you motivate users to download the app. By placing the form “Order a free demo" — you get the communication channel with users and the ability to collect the real feedback and statistics.
Creating informational content about your digital product will help you pick up relevant traffic and increase the number of visitors and potential customers to the site if they are looking for a similar product and do not know what to choose.
2. Use Content Marketing
Content marketing is a great way to indirectly advertise your business by providing customers with helpful or interesting information. You can create content in the form of blogs, videos, infographics, and virtually any online format. Regardless of your industry, publishing original content is an extremely effective way to connect with your target audience. When you share information that your potential customers and clients find interesting, they’ll be much more likely to trust your brand.
Content marketing can also establish your company as an authority and build your online reputation. In order to be successful with content marketing, you have to keep up with a regular publishing schedule. Companies that post 16 times or more a month see four times more traffic than companies that only post a few times a month.
Content marketing is one of the best online advertising methods because it can support other marketing and advertising efforts, like social media, paid search, and even SEO.
3. Submit Your Website On Awwwards (Or Any Other Prestigious Awards)
Design companies usually submit websites with a sophisticated design on the Awwwards contest platform. It’s a transparent competition with the evaluation system based on 4 criteria: Design, Usability, Creativity, and Content, which is implemented by experienced, world-renowned professionals.
Awwwards community aims to recognize and promote the best of innovative web design. If your website is awarded it means the talent and effort of the web designers and developers that created it is recognized.
The best sites are honored with certificates according to the score they have received from the Awwwards community. Recognition can range from Tribe Mention, Honorable Mention, Site of the Day, Developer Award, Site of the Month, and finally the highest honor — Site of the Year.
Awwwards recognition helps to get more users for your website as well as more customers and works beneficially for your product recognition. Notable Site of the Year winners include Mercedes-Benz, Bloomberg L.P., Bose Corporation, Warner Brothers, Volkswagen, Uber, and Google.
4. Use Social Networks
Almost every Internet user has a page on FB, Instagram, or Twitter. Proper management of social networks will help to keep potential customers up to date with everything that happens within the team and product, to attract additional attention and earn audience loyalty.
Pay attention to the design of social networks. A crooked logo and amateur photos can hardly be an example of a social network page for a successful startup.
You have to carefully consider the content of the posts. What messages and mood will it express. Stories and Live streams also attract the audience very well and for these goals, it is not necessary to hire a professional presenter, it is enough to find a person who loves the product and knows it well. Contests and giveaways are also a great marketing instrument but this tactic will only work if your audience is already large enough.
Attracting people with bots is not a good idea. Such an audience is passive and not interested in your product at all. The visitors will come to get a giveaway present, not because they want to use your product. In other words, your page will be followed by 20,000 users, but posts get from 5 to 20 likes — there won’t be any adequate involvement.
Through social networks, you can inform your potential customers about discounts, sales, new features of your digital product, and keep them more involved.
5. Start Advertisement
Among all that internet noise, your product can stand out via advertisements on different Internet platforms. Unlike traditional advertising, Internet advertising is increasingly more accessible for every business and enables you to quickly, efficiently, and affordably reach your target audience.
There are two major areas to advertise your business or product on — social networks like Facebook & Instagram or LinkedIn, and Search Engine Marketing (SEM) like Google Ads.
Google as the huge technological giant has a method to do sponsored advertising: Google Ads (AdWords). Mainly Google Ads can be placed as SERP (Search Engine Result Page), Contextual Ads, and YouTube Ads. The main benefit of this type of advertisement is that they enable improving your website’s positioning through paid advertising.
Clients will find your product more easily since your advertisements will be displayed in the relevant search results. As for their use, search engine advertising is used most to get web traffic and conversions, since with this type of advertisement you are reaching the users searching for your products.
Social networking platforms also let you create advertisements right on their platforms, whether it be promoting messages and content or creating specific advertisements. Facebook, Instagram, LinkedIn are just some of them. Ads on these platforms allow you to segment your target audience and with this, you’ll be able to reach the users that are most likely to become your clients and maximize your results with each campaign.
One of the biggest advantages of using social media for advertising is the relatively low cost. Advertising on social networks increasingly gains more followers thanks to its “word of mouth” effect — new followers like your ads or posts, the network shows this activity on the other users’ timelines, they become interested in your product, and you gain new clients. So if you’re looking for a cost-effective advertising strategy to reach new customers, social media is something to consider.
6. Launch Email Marketing
As a type of direct advertising, email marketing allows businesses to communicate with current and prospective customers about products, services, promotions, news, and deals tailored to different segments of your audience. For best results, be sure to include links to your website, blog, and social media pages at multiple points within your email communication, and don’t forget to include a call to action.
Reaching the high potential means continuously testing and improving your emails over time — but one of the ways to fast-track your results is to incorporate personalization. Personalized emails increase CTR (click-through rate) by 14 percent. This is due to users feeling that the contents of the email are targeted specifically for them.
Services like Mailchimp offer a free option for companies that aren’t sending too many emails monthly. Currently, small businesses can send out 12,000 emails a month to up to 2,000 subscribers for free. If you want advantaged options, it will be a paid plan provided by the service.
Stay in contact with customers and prospects regularly. If you’re only sending them an email once or twice a month, you can probably increase the frequency (and therefore increase the change your emails will be seen and read) without spending any additional money.
7. Create an Online Network / Community Around your Project
LinkedIn isn’t just a resource for companies to look for employees. On the contrary, small businesses can use LinkedIn and similar platforms as a way of marketing their products and services and making valuable connections. Start by joining LinkedIn groups related to your business or industry. Then, participate in group discussions to demonstrate your expertise in the field. For best results, keep posts respectful and friendly and avoid overtly promoting your product.
8. Take Part In Online Forums
You can also advertise your business without spending any money by participating in online forums such as Quora or Yahoo. If you have a question, someone on the internet has an answer.
Yahoo Answers is a forum that brings questions and answers together. Create an account and start answering questions, ideally ones in your field, and build your expertise. The more questions you answer, the more points you’ll get. Once you score enough points to reach Level 3, you can post URLs in your answers — and authoritatively point people to your website. (It also improves your SEO ranking)
Like Yahoo Answers, Quora is an online platform for people with questions and people with answers. Follow other users, ask and answer questions in your area of interest. You can include links to your blog in the answers you write. However, Quora blocks answers filled with links as spam, and blocks self-promotion — so, you have to be careful with such activity.
9. Take Part In Offline Events
95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. Visiting industry-specific events like medical forums or tech exhibitions helps to promote your business and product.
This is one of the ways to advertise yourself with traditional leaflets, brochures, and banners. Moreover, you can use various branded promo materials like notebooks, pens, or cups as a present for the visitors and make your product more recognizable among the potential users or clients.
Whether you decide to use new media or go the more traditional route through print and broadcast, it is essential to remember that your message can be reached by those who would benefit from your product or service.
If you are starting or trying to grow and develop your business, remember that all your ads can’t make the most without the right product branding. "You simply cannot drive brand awareness and consideration if people don’t know who the sender of the message is." Branding plays a key role when forming your digital presence.
Here you can see more about the branding process in our design studio.
Branding will help you to develop properly your market position, product message, advertising, and customer retention. It will also help you to speak directly to your target market — an essential part of developing successful advertisements.
Do you still have any questions? Contact us, and we will provide you with solutions for your business.