Digital Displays Ad Management Solution Development Case Study – Cadabra

Woglue unites owners of public digital displays into a single advertising network. The uniqueness of Woglue lies in the use of the Cost-Per-View charging model powered by a computer vision system.
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The Outcome

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Intuitive and simple design.

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Convenient admin panel for managing the statistics and benefits.

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Responsive content that allows applying changes from any device.

Our task

To develop a custom digital displays ad management solution and implement several roles, such as Screen Owner or an Advertiser. The software should be intuitive and simple to use without additional tips.

To provide flexible terms while charging, take into account the time of day, weekends etc., or provide flexible terms

To locate digital screens anywhere, users should have a convenient admin panel for managing the statistics and benefits.

About company

Our client has been working in the field of online advertising for a long time and has developed great contacts among advertising agents around the world. His main idea was to unite all agents into one network.

Country:

USA

Employees:

up to 50

Cooperation:

2017 – present

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Project Team

Project
Manager

Business
Analyst

UI/UX
Designer

4 Developers

QA

Development solution

We created the system following Cost-Per-Vew method of charging for advertisements based on the number of views or interactions an ad receives, so the Advertisers pay only for the real views and are informed about statistics and transactions in the personal profile and by email.

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Mind map

Having studied the client’s project and requirements, we focused on researching smart solutions for digital advertising. This research gave us valuable ideas that we used in our project. As usual, the creation of the application began with creating the basic information architecture. Our step was a creation of a MIND map.

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We can help you make the perfect product

All you have to do is to share your idea

Project technology stack

The Insurance industry is known for complex processes explained by the high level of responsibility.

Kotlin
Swift
Google cloud messaging
Apple push notifications
Nginx
Mongo DB
Google Maps
Amazon CloudFront

Client’s feedback

“I am very grateful to the guys who made my dream come true and united online promotion professionals around the world and allowed them to work even more efficiently.”

Have an interest in creating such a project? Let’s discuss!

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