The Outcome
Easy-to-use interface.
Instant client communication.
An increased number of new clients.
Our task
Our task was to redesign a Blue Tree website considering the principle and concept of the existing website.
A new design should be stylish, minimalistic, and user-friendly. The client’s demand was to make the logo unchanged, so we had to adapt a new design to the logo style.
Also, it was required to create hand-drawn illustrations and use serif fonts.
About company
Blue Tree is a digital PR agency that cooperates with established tech startups and SaaS companies. The main goal of the agency is to help businesses gain more profit with the search. Blue Tree strives to provide SaaS companies with helpful services on crushing organic traffic and generating more traffic. The agency is also involved in reviewing B2B software in the market and making use of the best products out there.
Country:
USA
Employees:
up to 25 employees
Cooperation:
2018 – 2019
Project Team
UI/UX designer
Illustrator
Project manager
Business analyst
2 Developers
Mood Board
Our designers paid a lot of attention to creating visual concepts, adhering to associative and logical structure. As you can see in the chart below, we built a structure of associations to the “Blue Tree” name. Thus, our specialist found the proper solutions for all logical chains. The primary task of the designer was to build as much intuitive website as possible.
Visual Concepts
Creating visual concepts was necessary to clear out the right design vision we need to keep up with. So we have conducted research, and we provided the client with a few options to choose the one he liked. We also considered the client’s preferences and brief during the research.
Wireframes
Wireframing is the process that any UX design creation requires. They were built to provide the client with a more precise understanding of how the redesigned website will work. That is, we showed the client what we wanted to achieve. It was an essential part that required an individual approach to clear up the right direction for our team.
Illustrations
We created custom illustrations that reflect the particularities of the project and the brand. Our goal was to convey the effect of freehand painting and use the combination of watercolors. Besides, we needed to reveal the digital direction topic in illustrations, so we did our best to combine the illustrations with the company’s brand concept.
Project technology stack
The Insurance industry is known for complex processes explained by the high level of responsibility.
