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6 Key Tips For UX Designers

The company Dom&Tom develops mobile applications and online platforms for more than five years. The company was fortunate to work with such firms as General Electric, Hearst Corporation, Priceline, and many others.
After working over 300 such projects, its specialists are ready to share six important points that will help you to bring the experience of user interaction to a new level.

1. The focus on the presentation

One of the key moments in the work of the designer is that you always depend on the time and need to invest in time. However, at some point you should hold off and prepare for the presentation.
Design is not just to be good at doing your job and creating a good presentation. If you are unable to present your ideas, they will not have success. People, for whom you present your work, they may be product managers, Vice-presidents, or even CEO. They don’t know why and how your projects will increase their sales or retain customers. That`s exactly what you need to convey to them.
Each of them has its own role in the company, and they may not fully understand the effectiveness of your proposed improvements. You need to sell your ideas with a presentation.
Designers need to keep in mind: no matter how many hours you spend thinking of great ideas, you need to devote enough time to these ideas to present.
How to do it in the best way?
Write down important thoughts. Once you have some idea or need to change something, write it down. Of course, in the end, you may have a million of ideas, so use in your presentation only the best. Your presentation should touch on the subject, be clear and concise.

2. Good design speaks for itself

Your design should always tell a story. And this story must be told from the point of view of the user. Within a few seconds, people need to understand the values that you are going to share with them. If he does not understand, he probably will lose interest, and then your cooperation will finish.

The presentation should answer the following questions:
What do you want to do, and why?
What does this mean for the user?
Do it effectively, try to understand the target audience. Always ask to whom you tell the story? Start with this.

3. Be aware of technical limitations

The best designers have a technical mindset and at least basic level of knowledge in programming. They are able to lead the project to success, considering its technical limitations from the beginning.
For those of you who is a good visual designer, but do not know the details of the technical part, we have 3 recommendations:
1. Learn. In the Internet you can find thousands of useful articles and thematic courses. Many of them are free or cost very little. It’s easy to read one useful article per day or to take a special course. The better you become, the more successful You’ll be.
2. Spend time with the developers. Check out their views on the project you are working on. The developer, for example, will always seek a simple solution. There are many ways to achieve complex interactions with minimal use of CSS and Javascript. By working together you can achieve more rapid and reasonable solutions.
3. Ask. It all starts somewhere. Do not hesitate to contact the online community, such as Behance Ukraine or Prodesign, and ask for what you need.

4. Simplify your choice

One of your Prime objectives not to confuse the user. Here are some tips:

Make one point of focus on the page / screen.

Decide what are the most important element the user should see and make sure this part is clear.
People don’t read. Write the text that you can quickly scan. Many clients believe that a carefully prepared text is important, but in the end it doesn’t matter, because people simply do not read. Instead, focus on the visual aspects.
More text does not mean more value. On the other hand, the correct text in the correct spot will be very effective.

5. Let the numbers control your work

When you are not sure which way to go next, let statistics tell me the solution.

Confirm your thoughts as often as possible, using A / B testing or usability testing. Your goal should be getting the maximum productivity at the lowest cost.
Start with simple prototypes and show them to your target audience. This approach is more effective, and in many cases saves time.
It will help you to avoid difficulties on the way to version which is very close to the final product. Test, test and test. At each stage of the project.

6. Improve functionality

Rome was not built in a day. Most of the projects have dozens of functionalities and not all of them can be implemented immediately.
Instead, make improvement step by step and avoid the long-term development of the project, nothing showing.
Much better to launch a product once its basic functionality is implemented, and then add layers when possible. It’s called minimum viable product (MVP).

Part of creating a minimum viable product includes the monitoring of all desired features and priorities. Divide the phase of creation of the version. For example: version 1 will have the main characteristics of X that are considered necessary. Version 2 will bring minor enhancements to the existing product and add some new features.
Break your project into its functionality and make sure that everything you do can somehow be measured (to investigate, to cover).

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